Brand awareness is one of the most important aspects of growing a business. Making people aware of your brand and your products or services makes you more likely to generate profit. So what are the top five things you should be doing right now to promote your business? Below are some ways businesses can market themselves, especially in this economy!

NUMBER 1: First of all, being really good at what you do helps a lot!
You'd be surprised so many people who have businesses do not do this number one important step and that is define their target audience, potential customers and clients define who that is and what needs they need to be filled. Because a lot of people are passionate about their business. They think they're gonna make money and so they don't even bother with that first step. And really, that's the most important thing. You need to understand the needs of your target audience or clients or customers first before you get started.

NUMBER 2: Please build an effective and user friendly website.

You want is to make sure that your potential clients or customers can find out information about you. And so many people who have a business, they do not have a website. And if they do have a website, it's difficult to manage. There's all this copy, there's no welcome branding message, like a welcome video from the business owner, which I think is really important.

And, they just missed the boat on that. So have a effective and user friendly website. Easy to navigate. Make sure your email address is there. A way for them to contact you.

NUMBER 3: Network, Network, Network!

I cannot stress how important this is. You can join your local business chamber. It's a wonderful way to meet other business owners, but also to say what it is that you do and how you can help their business. And also, if you need things to improve your business, you can say, “Hey. You know what? I'm looking for a an excellent printer or I'm looking for a media coach. Can you help me out?”

So networking is really important. I just got off a call today with a brand new networking group. There were only four or five people in this group, and I've already got two potential clients from that networking group who found out what I did and said, oh my gosh, I need help with my branding and my marketing. And so networking is a really valuable way that you can expand your client base, but also you can get some help and let people know what it is that you do.

NUMBER 4: Testimonials and Reviews.
Ask your top clients and customers who love what you do to create a review for you or a testimonial. And they can do that through your Google My Business page. If you don't have one, get one! A Google My Business page, especially for brick and mortar businesses, is so important. If you've got a pizza parlor, if you've got a laundromat service, you wanna be in Google My Business so that people in your location can find you easily, but that's where your customers can leave glowing reviews.

It's one thing to have you say, “Hey. I'm great. I'm wonderful. I can provide all these great services,” but it's another thing entirely when you have someone else sing your praises and say how amazing you are. And, of course, we have these things with us. This is my smartphone. It is like a film crew.

You can ask your customer or client to record a short thirty second rave review about your services and use that and post it on websites and social media and all that stuff.

NUMBER 5: Get Booked on Podcasts, Radio and TV.
Become a guest and tell the world that you what you do and how you do it and how you serve your audience because those audience members, those the listeners or the viewers are people that you would never be able to reach and being a guest on podcast and there's a lot of podcasts out there that you could be a guest on, but also radio and television, will reach you'll reach a new audience that you couldn't get before.

And you might be able to get more clients and customers that way. And better yet, if you really wanna do some great marketing and branding, develop and create your own podcast show and vodcast, which is, a YouTube channel.

You can do a business branded podcast and reach an entirely new audience through Spotify, Apple Podcasts, Amazon, all those different places, and you can promote your business, but just do it in a smart way. Don't make it too salesy because people will smell that and they'll run.

You wanna educate people.
You wanna inform.
You wanna inspire, motivate, or entertain.

And that's where you'll get your audience.

ABOUT THE AUTHOR:
Christine Blosdale is the Authority-Building Business and Media Coach who transforms entrepreneurs of all stripes into influential leaders and business superstars.

Christine's mission is clear: to inspire, educate, and empower you to achieve unprecedented levels of success and fulfillment.

With over 25 years experience working with companies like America Online, Microsoft, TickerTV, Pacifica Radio, Reflections Holidays and Woman's Day Magazine, Christine brings both expertise and credibility to the table.

Her dynamic approach has made her a captivating public speaker, award-winning producer, influential podcaster, and three-time #1 international bestselling author.

Do you want to experience the transformative power of Christine's guidance and expertise? Visit ChristineBlosdale.com to view all of her coaching programs or book a FREE consultation!