TIPS ON HOW TO GET BOOKED ON RADIO AND PODCAST SHOWS
One of the questions I get asked a whole helluva lot from entrepreneurs is, “What do I need to do to get booked as a guest on a radio or podcast show?”
As a seasoned podcast host (Out of The Box With Christine) and veteran radio talk show host and producer (KPFK 90.7FM) a few of my best pieces of advice are listed below;
· Take the opportunity to be interviewed as much as possible. It doesn't matter if it's a radio program or a podcast show. It doesn’t matter the size or reach of the show either. It simply does not matter. You need to be interviewed in order to be seen and heard - and you need to develop your interview skills as much as possible. And yes, it’s a skill. Not everyone makes a great guest.
· Go “Out of The Box” On That First Contact - I get a lot of emails from folks who say, “I want to be on your show. This is what I do, blah, blah, blah, blah, blah…” And some brave souls even try calling me. But trust me, don’t call me. I'm not going to answer a call from a number I don’t recognize. Hell, I won't answer the phone for people I know - unless it’s my mom or my wife.
· One of the best things you can do for that first contact involves the one thing that’s most likely with you every hour of the day. You have this amazing virtual film crew right in the palm of your hand called a smart phone and it can really help you get bookings.
· Here’s where I encourage you to create a short video on your phone to focus on all of your best attributes. You don't need fancy lighting or tripods and stuff like that. All you need is a simple cellphone that you can create a powerful short video with (1-2 mins max) and then actually say why you are so special and why you would make a great guest.
· Do NOT just send an email. Because in an email, I can't see your eyes and I can't see your passion. The person you are trying impress can’t either. But we can witness firsthand your enthusiasm with a short video.
· With a clever video you're definitely going to get our attention and we’ll know right away, “Hey, this person's got something.” At the very least I'm going to take the extra step and check out your website. It’s a great way to get the attention you need to get booked on a show.
About a month ago I was trying to get in touch with a very important person - and instead of sending some boring email and explaining what I do and why I wanted to get in touch with them - I just created a short and fun video. And you know what? They called me back right away and we started working together!
The simple truth is we live in a very busy world and it can be a struggle sometimes to get people’s attention. Short videos are free and easy to create –and the best part is the engagement is really high.
Just remember to keep it brief. Don’t go on and on and on. Keep it short and to the point and you will go far. Now get that phone out and start making your irresistible videos – and GET BOOKED!
#podcast #podcasting #radio #tips
Craig Duswalt and Christine Blosdale in studio LIVE on air in Los Angeles