marketing

The Top 5 Things You Should Be Doing Right Now To Promote Your Business

 

Brand awareness is one of the most important aspects of growing a business. Making people aware of your brand and your products or services makes you more likely to generate profit. So what are the top five things you should be doing right now to promote your business? Below are some ways businesses can market themselves, especially in this economy!

NUMBER 1: First of all, being really good at what you do helps a lot!
You'd be surprised so many people who have businesses do not do this number one important step and that is define their target audience, potential customers and clients define who that is and what needs they need to be filled. Because a lot of people are passionate about their business. They think they're gonna make money and so they don't even bother with that first step. And really, that's the most important thing. You need to understand the needs of your target audience or clients or customers first before you get started.

NUMBER 2: Please build an effective and user friendly website.

You want is to make sure that your potential clients or customers can find out information about you. And so many people who have a business, they do not have a website. And if they do have a website, it's difficult to manage. There's all this copy, there's no welcome branding message, like a welcome video from the business owner, which I think is really important.

And, they just missed the boat on that. So have a effective and user friendly website. Easy to navigate. Make sure your email address is there. A way for them to contact you.

NUMBER 3: Network, Network, Network!

I cannot stress how important this is. You can join your local business chamber. It's a wonderful way to meet other business owners, but also to say what it is that you do and how you can help their business. And also, if you need things to improve your business, you can say, “Hey. You know what? I'm looking for a an excellent printer or I'm looking for a media coach. Can you help me out?”

So networking is really important. I just got off a call today with a brand new networking group. There were only four or five people in this group, and I've already got two potential clients from that networking group who found out what I did and said, oh my gosh, I need help with my branding and my marketing. And so networking is a really valuable way that you can expand your client base, but also you can get some help and let people know what it is that you do.


NUMBER 4: Testimonials and Reviews.
Ask your top clients and customers who love what you do to create a review for you or a testimonial. And they can do that through your Google My Business page. If you don't have one, get one! A Google My Business page, especially for brick and mortar businesses, is so important. If you've got a pizza parlor, if you've got a laundromat service, you wanna be in Google My Business so that people in your location can find you easily, but that's where your customers can leave glowing reviews.

It's one thing to have you say, “Hey. I'm great. I'm wonderful. I can provide all these great services,” but it's another thing entirely when you have someone else sing your praises and say how amazing you are. And, of course, we have these things with us. This is my smartphone. It is like a film crew.

You can ask your customer or client to record a short thirty second rave review about your services and use that and post it on websites and social media and all that stuff.

NUMBER 5: Get Booked on Podcasts, Radio and TV.
Become a guest and tell the world that you what you do and how you do it and how you serve your audience because those audience members, those the listeners or the viewers are people that you would never be able to reach and being a guest on podcast and there's a lot of podcasts out there that you could be a guest on, but also radio and television, will reach you'll reach a new audience that you couldn't get before.

And you might be able to get more clients and customers that way. And better yet, if you really wanna do some great marketing and branding, develop and create your own podcast show and vodcast, which is, a YouTube channel.

You can do a business branded podcast and reach an entirely new audience through Spotify, Apple Podcasts, Amazon, all those different places, and you can promote your business, but just do it in a smart way. Don't make it too salesy because people will smell that and they'll run.

You wanna educate people.
You wanna inform.
You wanna inspire, motivate, or entertain.

And that's where you'll get your audience.

ABOUT THE AUTHOR:
Christine Blosdale is the Authority-Building Business and Media Coach who transforms entrepreneurs of all stripes into influential leaders and business superstars.

Christine's mission is clear: to inspire, educate, and empower you to achieve unprecedented levels of success and fulfillment.

With over 25 years experience working with companies like America Online, Microsoft, TickerTV, Pacifica Radio, Reflections Holidays and Woman's Day Magazine, Christine brings both expertise and credibility to the table.

Her dynamic approach has made her a captivating public speaker, award-winning producer, influential podcaster, and three-time #1 international bestselling author.

Do you want to experience the transformative power of Christine's guidance and expertise? Visit ChristineBlosdale.com to view all of her coaching programs or book a FREE consultation!

KEEP IT SIMPLE: THE TOP 10 REASONS WE MAKE THINGS MORE COMPLICATED THAN THEY NEED TO BE

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KEEP IT SIMPLE: THE TOP 10 REASONS WE MAKE THINGS MORE COMPLICATED THAN THEY NEED TO BE
By Christine Blosdale


Good God we humans are complicated.


Whether it be in business or personal relationships, humans tend to muck things up by over thinking and over analyzing every last detail over and over again until all of the joy is sucked right out of whatever it was that at one time, was a wonderful thing.

Simply put, most of us have lost the child-like ability to just be “present” and play with life. As our egos develop over time, the art of allowing whatever good stuff to come naturally through our passions and communication has been lost in the name of getting more money, more followers, more fans, more lovers, more attention…you name it…just more, more more.

So what are we doing wrong?

Here are my Top 10 Reasons We Make Things More Complicated Than They Need to Be

#1. Our Ego Has To Control Everything
Okay so this little bastard basically feels the need to take the steering wheel of your life in order to feel like it’s in charge. And yes, can be a real dick about it. But I’ll let you in on a little secret. As convincing and semi charming as he can be at times, your Ego is NOT your amigo. This entity will feed on you like some 50 foot tapeworm unless you can manage to control your thoughts - or at the very least bring them back to some form of reality. Meditation, utilizing programs that deal with the Unconscious Mind, regular physical exercise and the simple act of covering your big mouth BEFORE you blurt out some Ego induced rant or rave will get you far in life and it can keep  that twatwaffle Ego in check!

#2 We Are Gluttons For Punishment
I blame religion and dogma on this one. It’s the whole “you were born in sin” bullcrap that sticks to our ribs lifetime after lifetime and it harkens back to being thrown out of the Garden cuz an “uppity” woman ate an apple. Get over it. You are a glorious and divine aspect of God/The Universe expressing yourself in a flesh suit with blood in your veins and bones to hold you up. You came into this world perfect. You don’t need to be punished or put through hell for anything.

#3. We Don’t Believe in Ourselves or Our Destiny
This has flavors of #2 in it as it can also be driven by childhood programming from religion, our parents, or cultural beliefs that we are not good enough nor do we deserve to thrive. Trust me, if you could see just how magnificient you truly are and what it took for you to be right where you are right now you’d fall to your knees and kiss your own damn feet.

#4 Comparison is a Biatch!
With the advent of Facebook and Instagram and tens of thousands of chiselled abs and size 2 twenty somethings popping up on your phone, laptop, tablet or TV we tend to feel less than because we constantly compare ourselves to unrealistic creatures from the Perfect Lagoon. Just stop that right now because it is a game you will never win. And besides, those “perfect” people you compare yourself to have their own caca to deal with - (yes I said caca) and some have it way worse than you. They just don’t advertise it on social media. So please stop comparing yourself to anyone right now. There. You already feel better now don’t you? Knew it.

#5 The Shortest Distance Is…The Bloody Shortest Distance!
Why oh why do we insist on running a marathon when we could just take a quick drive around the block? There is a mis-perception that we have to work really hard and put in really long hours and grind our life away in order to be successful. That my over-worked and under-paid friend is simply NOT true. I know many successful people who have a gorgeous work-to-home-life-ratio and they manage to get everything done because they have learned to master the art of working smarter, not harder. It’s doable. And if you need help getting there, contact me @ OutofTheBoxWithChristine@gmail.com and we will as they say, chat about it.

#6 We LOVE Drama and Conflict.
This one is a no brainer. Just look at how much money we pay to go to the movies and sporting events. Rome had the Gladiators. We have the Academy Awards and the NFL. Or as my Aussie friends say, “Footie.” Bah! That sounds like something my Grama knitted for me as a child when I had a cold! Just know that we are ALL Drama Queens.

#7 We Don’t Listen to Hear. We Listen to Respond.
If we could simply hear what someone is saying and not be preparing some thesis or 50 page rebuttal we would be much further along as a species. Maybe this has a bit of that bastard Ego scent on it, but I really think that we are just not taught to listen as children. We are taught to cry to get what we want. And when we scream we get it even faster. But it’s just to shut us up. And we are never told that listening is just as important as demanding. But get this…when you truly listen you will hear what is needed and required and it will save you time, energy, money, frustration and the loss of friends and family members. Not a bad deal heh?

#8 It’s in Our DNA Darling
Okay this will be short and sweet and saucy AF. We not only carry our own wounds and traumas from this life, but get this, we also carry all the icky gooey gross crap from our parents, and their parents and their parents and… well you get the picture. It’s a crowded circus tent people! Then there’s all of our own personal past lives and the trials and tribulations we had back in the 1400s when scurvy and malleria were as common as a Starbucks on every corner is today. My advice to you is that you better start clearing that stuff up ASAP in order to move forward in this life. Hint: Meditate, Ask for Clearing and again, work on those unconscious beliefs you didn’t know you had.

#9 We Worry What Other People Think About Us
Bahahaha! Knock that shit off right now. Nuff said.

#10 We Seldom Ask For Help
Hey I get it. If you’re reading this you most certainly have that Entrepreneurial Spirit. That “I Can Do It Myself” attitude. The “Pull Yourself Up By Your Own Bootstraps” F’d up mentality that leaves so many people bitter and resentful on the side of the road of life because they simply fail at whatever venture they embark upon. Be it in business or relationships, we tend to isolate ourselves and suffer in miserable silence. That is plain stupid. Ask for help from those willing to give it to you and seek out those who are successful in whatever field you wish to excel at. And remember, they aren’t gonna find you hiding behind your cellphone darling, so reach out and get some guidance.

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Christine Blosdale is a Transformational Speaker, Coach and Consultant Specializing in Wellness, Business, Product Development and the Service Industries. She’s also a multi million dollar fundraiser who prefers to use her time making the world a better place.